Web design refers to the design of websites displayed on the Internet. It generally refers to the user experience aspects of website development rather than software development. Web design previously focused on designing websites for desktop browsers; however, since the mid-2010s, the design of mobile browsers and tablets has become increasingly important.

A web designer works on the appearance, layout and, in some cases, the content of a website. Appearance, for example, is about the colors, fonts, and images used. Layout refers to how information is structured and categorized. A good web design should be good looking, easy to use, and suitable for the user group and brand of the website. Web pages should therefore be designed with an emphasis on simplicity, so that no unnecessary information or functionality can distract or confuse users. Since the keystone of a web designer’s production is a site that earns and builds the trust of the target audience, it is essential to remove as many potential points of user frustration as possible.

Two of the most common methods of designing websites that perform well on computers, mobiles, and tablets are responsive and responsive design. In responsive design, content moves dynamically based on screen size; in responsive design, website content is set in layout sizes that correspond to common screen sizes. Keeping the layout as consistent as possible across devices is essential to maintaining user trust and engagement.

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Categories: Web Design

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